On March 20, 2026, at Fairmont Hanoi Hotel, MIK Group hosted the MIK Partnership Summit 2026 under the theme “One Vision. Bolder Moves.” The event also served as a platform to unveil the Group’s new development direction, marking a significant transformation as it enters its next phase of growth.
Three strategic pillars for development
At the event, Mr. Nguyen Dung Minh, Deputy CEO of MIK Group, shared that the Group’s development strategy is built upon three core pillars: expanding scale, optimizing efficiency, and strengthening partnerships with leading collaborators. This direction will serve as a consistent guiding framework for the new phase, as the real estate market increasingly demands higher standards in quality and urban development.
In terms of scale, MIK Group is focused on developing fully integrated urban communities that comprehensively meet residents’ needs, supported by synchronized amenities and sustainable value creation. In the coming period, the company plans to implement more than 20 key projects across a land bank of approximately 1,400 hectares, comprising over 171,000 residential units and around 13,700 low-rise properties.
Alongside expansion, MIK Group places strong emphasis on efficiency in both development and operations. Across its projects, people remain at the heart of every design and planning decision – reflected in the creation of living spaces that align with daily lifestyles, ensure convenient mobility, and foster seamless connections within the community.
Mr. Nguyen Dung Minh noted that MIK Group is committed to a development approach grounded in consistency and discipline, similar to how Toyota has built its position in the automotive industry. Accordingly, the Group’s core value does not lie in rapid expansion, but in stability, reliability, and performance proven over time.
Strengthening partnerships is considered a key enabler in realizing these new development standards. MIK Group proactively collaborates with leading global partners across multiple stages – from planning, design, and landscaping to construction and operations. This approach allows the Group to effectively integrate international expertise into practical implementation within the Vietnamese market.
Notably, underpinning all three pillars is a strong commitment to quality – the central principle guiding every development decision at MIK Group, from selective expansion to partnership strategies, rather than a sole focus on scale.
Previously, MIK Group had been recognized as one of the more discreet real estate developers in the market. Its first official introduction of a comprehensive development strategy signals a clear shift as the Group enters a new phase.
Notably, at the event, MIK Group introduced three new-generation high-rise residential product lines: M Series, I Series, and K Series. These product lines are designed to cater to different needs and lifestyles, ranging from iconic luxury developments to products tailored for end-users, featuring flexible designs and broader accessibility for diverse customer segments. In addition to its established strength in high-rise residential projects, the Group is set to introduce a new product line for large-scale urban development in the near future.
Alongside refining its product structure, MIK Group continues to expand its presence in high-potential markets with long-term growth prospects, including Hanoi, Ho Chi Minh City, and key provinces such as Hung Yen, Bac Ninh, Hai Phong, Quang Ninh, and Tay Ninh. Its development portfolio spans high-rise residential projects, integrated urban areas, and large-scale commercial and service complexes.
Notably, in 2026, MIK Group will officially enter the Ho Chi Minh City market with a new generation of Imperia high-rise residential products. Key projects include Imperia Sensa Park and a development in Can Gio, marking a significant step forward in the Group’s expansion strategy.
In addition, as part of the event, experts from Savills, Gensler, and Urban Land Institute (ULI) shared insights on market outlook, key trends for 2026, and the global real estate landscape, helping to further clarify the growth drivers of Vietnam’s market in the coming period.
With a clear strategy, standardized product offerings, and an expanding network of partnerships, MIK Group is gradually transitioning from developing standalone projects to adopting a long-term urban development mindset. As the market enters a new cycle, this approach—anchored in efficiency, selective scale, and deep collaboration—is expected to lay a solid foundation for sustainable growth.
